Wednesday, October 12, 2011

[ZESTCaste] Fwd: [WAVEfriends] Fwd: Spark the Rise - An Open Innovation Platform from the Mahindra Group [1 Attachment]

<*>[Attachment(s) from Siddhartha Kumar included below]

---------- Forwarded message ----------
From: Sapna <>
Date: Tue, Oct 11, 2011 at 8:56 PM
Subject: [WAVEfriends] Fwd: Spark the Rise - An Open Innovation
Platform from the Mahindra Group

Dear all,
I think this is a noteworthy funding opportunity for any projects you
may have in mind,

Begin forwarded message:

From: <>
Date: 11 October 2011 11:07:29 AM GMT+05:30
To: <>
Cc: <>, <>,
Subject: Spark the Rise - An Open Innovation Platform from the Mahindra Group

Dear Ms.Shahni,

Warm greetings from the Mahindra group! Before I begin, let me
introduce myself. My name is Karthik and I work as a General Manager
in the Corporate Centre of the Mahindra group. I write to you to seek
your help on a strategic program that we have recently launched to
help propel innovation,entrepreneurship and drive positive change in

India is ready for change. At Mahindra, we believe that ordinary
people have the ideas and the passion to drive change. With this idea
in mind, on August 17 2011, we launched the Spark the Rise campaign to
help people take charge of driving change at the grass-roots.

At, people with powerful, actionable ideas can
start projects and volunteers can get involved to help India Rise.
From August 2011 till March 2012, we're awarding Rs 4 lakh to the 8
brightest Sparks every month to put their ideas into action. In the
final round, we will award the top Spark Rs 40 lakh and the three
runners-up Rs 20 lakh each. Five of these monthly winners are selected
by public vote, and three are selected by an expert jury.

More than 1,000 projects have already been approved and posted on From seed money for a new business to funding
for renovating the village school, from installing solar lighting to
developing sustainable transportation technologies, we are empowering
innovative, practicable ideas with a big impact. People can also
support each others' Sparks by volunteering their time, donating money
and equipment, or offering advice.

As a hub of innovation and driving change, you will be able to spread
the word about "Spark the Rise" which in turn could help us spread the
spirit much further. You will also know lots of people with bright
ideas—people who just need funding or volunteers to implement their
projects. Help us reach the people who will drive India's development
by spreading the word about Spark the Rise.

You could:

1.       Share information about the initiative on your communication
channels such as your website or blog; social media touchpoints like
Facebook, Twitter, and LinkedIn; emails and newsletters to your
database; and word of mouth;

2.       Submit projects yourself and urge your networks to do the same.

We would be delighted to give you more information and in facilitating
communication with your networks. The attached material contains more
details on Spark the Rise, and is of course the
most direct way to see what it's all about. Let me know if you'd like
me to check back in with you in some time or provide any other

We look forward to hearing from you and spreading the flame!

Best regards,
General Manager – Corporate Brand Management
Mahindra & Mahindra
Mumbai, India

Spark the Rise. Join the movement.

The contents of this E-mail (including the contents of the
enclosure/(s) or attachment/(s) if any) are privileged and
confidential material of Mahindra and Mahindra Limited (M&M) and
should not be disclosed to, used by or copied in any manner by anyone
other than the intended addressee/(s). If this E-mail (including the
enclosure/(s) or attachment/(s) if any ) has been received in error,
please advise the sender immediately and delete it from your system.
The views expressed in this E-mail message (including the
enclosure/(s) or attachment/(s) if any) are those of the individual
sender. ------------------------------------------------------------------------------------------

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Sapna Shahani
Director, WAVE (Women Aloud Videoblogging for Empowerment)

<*>Attachment(s) from Siddhartha Kumar:

<*> 1 of 1 File(s)
<*> Mahindra - Spark the Rise.pdf


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