Friday, January 29, 2010

[ZESTCaste] Nooyi for women's quota at Davos

Nooyi for women's quota at Davos
Jan 29 2010
Indra Nooyi, the first Indian-born chief executive at PepsiCo, wants a
quota system to get more women at the annual World Economic Forum in
Davos, Switzerland.

Nooyi ranked No. 3 on Forbes' 100 Most Powerful Women list last year
laments that at this "one-of-a-kind initiative," women are still
grossly underrepresented.

"We are up to 15 percent now, but I think the numbers should be more
like 40 percent-50 percent," she told ForbesWoman at Davos noting that
one of the problems is that women have not "done enough" to bring
other women into Davos.

While she acknowledged that definitive conclusions were rarely, if
ever, reached at the Swiss resort, it is a time for great leaders,
executives and thinkers to talk about issues in a "fairly open way."

The 54-year-old business leader believes that bringing together a
critical mass of women at Davos would ensure that women's issues were
more prominent on the agenda.

Putting women on panels and having a quota system where every panel
has at least one woman would "change the whole nature of Davos," she
asserts. And just getting women to Davos at least once to "show them
how powerful Davos could be," is the first step on a long road to
success, she maintains.

Women's issues aside, Nooyi's outlook on 2010 is cautiously
optimistic. While the Western economies-the US and Western Europe-are
still struggling, the Middle East is experiencing tremendous buoyancy,
she says.

Citing employment and job creation as the "engine of growth," Nooyi
warns that North America, Mexico and Western Europe have to ramp up
their efforts on these fronts, this year.

"At this point, we have to put our faith in all of the leaders and
hope that all of the policy actions they're taking actually leads to
something," she concludes.

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