Mayawati plans `40cr ad blitz
February 14th, 2011
MANISH ANAND , Age Correspondent
BSP supremo and UP chief minister Mayawati has planned an aggressive
media blitz in the run-up to next year's state Assembly elections,
with a budget of `40 crores having been earmarked this year for ad
films to propagate achievements of her government.
Amidst a flurry of negative news hitting the UP government in recent
time, Ms Mayawati is going to leave no stone unturned to reach out to
as many voters as possible for the next year's state elections.
"A report was submitted to the chief minister to go aggressive in
selling achievements of the Mayawati-led government through ad films.
The report called for making a large number of ad films to capture
achievements of the Mayawati-led administration to counter negative
propaganda of the Opposition parties. The report has been approved by
the chief minister," sources revealed.
Sources said that the total budget approved for broadcasting ad films
is `40 crores, which is much higher then a similar move in the run up
to the 2008 Lok Sabha elections.
A number of agencies which earlier worked for the incumbent
governments of Narendra Modi-led Gujarat, Sheila Dikshit-led Delhi and
Bhupinder Singh Hooda-led Haryana have been asked to submit their
concepts and proposals to the office of the UP chief minister soon.
The brief that the ad filmmakers have been given is that they can show
the visual of Ms Mayawati in the background, while showcasing success
stories of the individual government programmes as the theme, sources
revealed.
The ad films will especially take on the attack of the Opposition
parties on the law and order front, with comparative statistics on
crime during the earlier reign of Samajwadi Party chief Mulayam Singh
Yadav as chief minister featuring in the campaign.
The ad filmmakers have reportedly been given full liberty to use their
creativity skills while making their ultra-short documentaries, which
would be broadcast on electronic news channels.
------------------------------------
----
INFORMATION OVERLOAD?
Get all ZESTCaste mails sent out in a span of 24 hours in a single mail. Subscribe to the daily digest version by sending a blank mail to ZESTMedia-digest@yahoogroups.com, OR, if you have a Yahoo! Id, change your settings at http://groups.yahoo.com/group/ZESTMedia/join/
PARTICIPATE:-
On this list you can share caste news, discuss caste issues and network with like-minded anti-caste people from across India and the world. Just write to zestcaste@yahoogroups.com
TELL FRIENDS TO SIGN UP:-
If you got this mail as a forward, subscribe to ZESTCaste by sending a blank mail to ZESTCaste-subscribe@yahoogroups.com OR, if you have a Yahoo! ID, by visiting http://groups.yahoo.com/group/ZESTCaste/join/
Also have a look at our sister list, ZESTMedia: http://groups.yahoo.com/group/ZESTMedia/Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/ZESTCaste/
<*> Your email settings:
Individual Email | Traditional
<*> To change settings online go to:
http://groups.yahoo.com/group/ZESTCaste/join
(Yahoo! ID required)
<*> To change settings via email:
ZESTCaste-digest@yahoogroups.com
ZESTCaste-fullfeatured@yahoogroups.com
<*> To unsubscribe from this group, send an email to:
ZESTCaste-unsubscribe@yahoogroups.com
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
No comments:
Post a Comment